MobilePay May Be The Death Of The Wallet. Yes, For Real This Time.

 

MG Siegler
6 hours ago

I absolutely hate carrying around both my phone and my wallet in my pocket. What if I could just carry around my phone and my driver’s license? That would be awesome. If MobilePay USA takes off, my wish will come true.

The company, which was the TechCrunch Disrupt attendee pick to come out of the Startup Alley today seems fairly amazing. It’s an iPhone app (right now, but they will expand it to many mobile platforms) that replaces your credit cards and loyalty cards. You simply enter in your credit card data (but don’t worry, it isn’t stored on your device, it’s securely stored in the cloud) and you can pay for things with the click of a button rather than fumbling around for and carrying all your credit cards.

The app also has a location element which adds to the ease. When you load it up, it looks to see what stores are around you. From here, you can check-in to the venue and make a payment. (There is a venue deals component too.) You choose which card you want to use, enter in how much you want to pay, any tip (if applicable) and you’re done. The payment is transmitted and accepted without you having to do anything. Assuming the venue accepts MobilePay USA payments, they’ll see that you just paid for a product.

Here’s the best part: this doesn’t require merchants to install any new equipment. There is no need for NFC (near field communication) a mobile payment technology (which is non-existent in the U.S.). This all works behind the scenes with existing services. All the consumer needs to do is download the app and enter their cards.

Obviously, there has been no shortage of companies that try to turn your phone into your wallet over the years. But again, this one is interesting because it just works without any new hardware.

And yes, you can do mobile to mobile payments too. And it tracks customer loyalty on the fly with real transactions.

So what happens if you lose your phone? Well, first of all, there’s a password lock for the app. But you can also remove access to your cards from anywhere on the web (again, the numbers aren’t actually stored on the device itself).

MobilePay USA makes money by taking 1 percent of every transaction (which a vendor would pay for). The team notes, this is similar to the way American Express began. You offer a perk at a small premium.

Feedback and Q & A by expert judges Sean Parker, James Slavet, Greg Tseng, and Victoria Randsom (paraphrased):

VR: Are people willing to do this? Both customers and merchants?

A: There are a lot of incentives for users. The payment itself is the first trick pony, but there’s more. We’re just moving into beta — we hope to be fully ready by November. We’re signing up merchants now.

We’re also replacing loyalty cards. What if you don’t have the card? You don’t need it anymore.

GT: I think this is awesome. How are you going to make money?

A: We’re going to get paid per-sale. Every time a sale goes through, we get 1 percent. But there’s more — offers are possible.

SP: I think the technology is interesting. But the question is: will the consumer be able to get it?

JS: Tell us more about the tech team.

A: We have 10 people on the team. We raised about $100,000 to date — we’ve bootstrapped basically everything.

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MobilePayUSA image
Website: mobilepayusa.com
Location: Aliso Viejo, California, United States
Founded: May 24, 2010

Soon you will be able to pay anywhere with your mobile phone! Paying for purchases with your mobile phone in the REAL-WORLD is soon to be a reality.

Making a payment is very simple! Using Geo Location technology, the merchant is automatically… Learn More

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Posted by 아이디어가이드 브릿지컨설턴트
세계 최대의 브랜드 컨설팅 그룹인 인터브랜드가 2010년 100대 브랜드를 선정해서 발표했다.애플은 37%의 브랜드 성장율을 기록하여 17위에 등극했으며, 전 세계 1위는 역시 코카콜라였다. 이번 통계에서 잼난 발표는 100대 브랜드가 트위터(Twitter), 페이스북(Facebook), 플리커(Flickr), 유투브(Youtube) 등 소셜 미디어를 활용한 적극적인 마케팅 활동을 통하여 고객과의 커뮤니케이션을 강화해서 브랜드 인지도 상승효과를 노렸다는 부분이다.

Best Global Brands

2010 rankings

 
 
 
 
 
http://www.interbrand.com/en/knowledge/best-global-brands/best-global-brands-2008/best-global-brands-2010.aspx
 
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2010년 세계 100대 브랜드는?…소셜 미디어 활용도 주목
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크리에이티브 커먼즈 라이선스
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Posted by 아이디어가이드 브릿지컨설턴트