현재 저희 Codecamp는 3기 수업이 진행중이며 6월 11일부터 4기 수업이 진행될 예정입니다.
1기에서는 4팀 모두 어플리케이션을 제작하여 대한민국 앱 공모전에 작품을 제출하였고
그중 한 작품이 우수상을 수상하였습니다.
2기에서는 그라폰 파버카스텔이라는 세계최고의 만년필 브랜드의
브랜드 어플리케이션 제작 자체 공모전에 참여하였습니다.
현 3기에서는 지구촌사랑나눔 기부 어플리케이션을 제작하고 있습니다.
상금 400만원이 걸린 자체 공모전에 참여 하고 계시기 때문에
기간내에 무조건 제작을 완성할수 있는 동기부여가 되어 실력향상에 도움이 되고 있습니다.
또한 4기에 신청하시는 분들은 3기의 작품발표회(5월 21일)에 참가할 자격이 주어집니다.
정규 교육은 3달간 매주 토요일에 진행이 될 예정이며, 기획/디자인 과정, 어플리케이션 개발 과정
2개의 과정이 별도로 운영됩니다.
그동안 "나도 한번 어플리케이션을 만들어 보고싶다~", "새로운 기회를 잡아보고 싶다~" 라고 생각만 하셧던 분들은
지체하지 마시고!!! 저희 카페에 한번 방문해주세요~ ㅎ
저희 카페는 http://cafe.naver.com/brandedapps 입니다^^
2011년에는 더욱 발전하게될 스마트폰 산업의 선두주자가 되어 보세요~
진행일정
▶ 교육기간 : 2011.06.11 ~ 2011. 09.03(13주간)
▶ 워크샵 : 6월 18일(토) 오후 2시 ~ 6월 19일(일)
▶ 강의시간 : 매주 토요일 오전 10시 ~ 오후 1시(기본 3시간 강의 예정)
▶ 강의장소 : 선릉역 10번출구 도보 5분 거리 강의실
선발일정
모집인원 : 40명
개발과정: 20명
디자인과정: 10명
기획과정: 10명
※ 일반인, 학생 제한없이 누구나 지원 가능
일반적으로 스마트폰 사용자가 스마트폰을 사용하지 않는 사람들에 비해서 좀 더 활발하게 웹을 활용한다는 내용..머..뻔한 내용이겠지만, 페이스북, 트위터, 이메일까지 비교 해 놓았네요
Smartphone Users More Digitally Active
Smartphone users are more likely than non-smartphone users to use other digital technologies, according to new findings from ExactTarget. For example, 45% of smartphone users check email constantly throughout the day, as compared to 28% of non-smartphone users.
This very high rate of constant email checking probably explains why non-smartphone users have a roughly 24% higher rate of daily email use (52% compared to 42%).
Smartphone Users More Tuned into Facebook
In addition, Facebook usage is considerably higher amongst smartphone users, with 23% checking Facebook constantly throughout the day, about double the 12% of non-smartphone users who do so. Furthermore, 32% of smartphone users check Facebook at least once per day, 14% higher than the 28% of non-smartphone users who are daily Facebook checkers.
Smartphone Users Twice as Likely to Constantly Check Twitter
Although only 5% of smartphone users check Twitter constantly, that is more than double the 2% of non-smartphone users who do so. Seven percent of both groups check Twitter daily, with 73% of smartphone users and 89% of non-users never checking Twitter.
Home Computer Top Facebook Tool
Seventeen percent of Facebook users check Facebook constantly from a home computer, and 49% check Facebook daily from home. Facebook usage is relatively rare at work/school: only 4% constantly check Facebook from this location and 18% check it daily. Facebook usage is also rare from tablets, but 10% of Facebook users check constantly from a mobile phone and 16% do so daily.
Home Computer Also Top Email Tool
Twenty-four percent of email users check email constantly from a home computer, and another 63% check email daily from a home computer. These rates are much higher than those of any other email tool. For example, only 16% of email users constantly check email from a work/school computer and 22% check it daily. Rates are minimal for checking email via tablet, while 115 of email users check constantly from a mobile phone and 15% check daily.
comScore: Mobile SocNet Use Grows
Social networking is among the fastest-growing US mobile categories by total audience, according to a recent report from comScore. Data from “The 2010 Mobile Year in Review” indicates social networking reached 57.9 million US mobile users in December 2010, up 56% from a little less than 40 million in December 2009
I was a digital marketer way back in the Internet Gold Rush of the Late '90s, and let me tell you, sonny, those were some hard times. We didn't have any of this multi-device gimcrackery or geotargeting flim-flam. In those days, the internet was steam-powered, and if you wanted to launch a banner campaign (which is what we called display ads back then), you first had to fetch enough water and split enough wood to heat up the boiler that pushed your ads through the series of tubes. That's why the ads were so damn small.
Digital marketers today don't know how good they've got it, so I'm here to tell you. Just sit a spell and let me spin a yarn about all the fancy new technologies and trends you have to look forward to in 2011. "But old timer," you'll say, "don't these new year predictions usually come out, oh, I don't know, in the new year? It's early March already." Hush your insolence, youngster. I've been busy fortifying my cabin in the woods for this android invasion I keep reading about. If you're smart, you will too. Now here's what else you have to look forward to:
Tap into new digital knowledge. Want to stay on top of the latest developments in digital marketing? Attend ad:tech San Francisco, April 11-13. Learn more.
Tablet computing
A year ago, almost no one had ever used a tablet. By the end of 2011, Gartner predicts there will be 55 million tablets in use worldwide. Most of the growth to date has been driven by the iPad alone, but something on the order of 40 new tablets are expected to enter the market this year. Has any single computing device ever grown faster? Let me look that up on my tablet.
Marketers have been caught a little flat-footed by this growth. While many of us are still struggling with developing unique mobile experiences, we're now dealing with a mobile touch-screen experience on a much bigger canvas. At the outset, busy marketers will be tempted to simply migrate their mobile interfaces onto the new devices, but that won't do. For starters, it's not all about the app. Tablets make mobile browsing more convenient, which makes consumers more likely to interact with brands through tablet browsers, provided the touch-screen experience is a good one. Is your site tablet-optimized? We've got our work cut out for us
Gestures and geolocation
Gesture recognition Long the stuff of science fiction, gesture recognition computing suddenly landed with the resounding thunk of 8 million families leaping up and down in front of their televisions, as Microsoft's Xbox Kinect plug-in debuted in late 2010. Marketers, sensing a ripe opportunity to transform their interactions with consumers into something immersive and fun...
Oh, hell, who am I kidding? We've done next to nothing with gesture recognition, as a recent article in Ad Age laments. The one small step for consumers onto the bizarre coin-catching rubber raft turns out to be a giant leap for marketers. And that's understandable: To succeed in a space where consumers are themselves still getting their sea legs, marketers not only have to figure out how to make gesture inputs seamless and smooth, but also how to create experiences so compelling that consumers will put in the extra work to interact.
Most marketers could reason that 8 million Kinect users constitutes a niche market that we can afford to neglect in the still-austere year of 2011, but new Kinect developments might be game-changers. In addition to the promise of faster evolution driven by the kind of experiments showcased on the Kinect Hacks blog, Microsoft has hinted that a more accessible software development kit might accompany the launch of a PC-compatible Kinect in 2011. So that touch-optimized web interface you're developing might need to be gesture-optimized sooner than you think.
Geolocation While no one has yet been able to explain to me why we needed to coin the word "geolocation" when we already have a perfectly good word that means location -- namely, "location" -- it's clear that both the term and the technologies are here to stay. Yes, I speak of the much-heralded growth of check-in apps like Foursquare and Gowalla and the attendant opportunities for marketers, but that's not where most location-specific brand interactions will take place. On tablets and browsers, geolocation is a potential factor in every browser and app-based interaction with consumers, not just on dedicated geolocation apps. Even on good old-fashioned desktops and laptops, location is increasingly important as search engines begin to put more juice behind local results, ad networks push location-based targeting, and HTML5 location-sniffing gains ground with each new browser release.
To take advantage, marketers need to think conceptually about geolocation rather than chasing after the app of the day. You need to start with big questions like, "What could I offer my prospects that would be different if I already knew their locations?" The answer to that question not only influences mobile strategy but also search engine optimization, paid search and display ads, and web development. Which reminds me...
Gestures and geolocation
Gesture recognition Long the stuff of science fiction, gesture recognition computing suddenly landed with the resounding thunk of 8 million families leaping up and down in front of their televisions, as Microsoft's Xbox Kinect plug-in debuted in late 2010. Marketers, sensing a ripe opportunity to transform their interactions with consumers into something immersive and fun...
Oh, hell, who am I kidding? We've done next to nothing with gesture recognition, as a recent article in Ad Age laments. The one small step for consumers onto the bizarre coin-catching rubber raft turns out to be a giant leap for marketers. And that's understandable: To succeed in a space where consumers are themselves still getting their sea legs, marketers not only have to figure out how to make gesture inputs seamless and smooth, but also how to create experiences so compelling that consumers will put in the extra work to interact.
Most marketers could reason that 8 million Kinect users constitutes a niche market that we can afford to neglect in the still-austere year of 2011, but new Kinect developments might be game-changers. In addition to the promise of faster evolution driven by the kind of experiments showcased on the Kinect Hacks blog, Microsoft has hinted that a more accessible software development kit might accompany the launch of a PC-compatible Kinect in 2011. So that touch-optimized web interface you're developing might need to be gesture-optimized sooner than you think.
Geolocation While no one has yet been able to explain to me why we needed to coin the word "geolocation" when we already have a perfectly good word that means location -- namely, "location" -- it's clear that both the term and the technologies are here to stay. Yes, I speak of the much-heralded growth of check-in apps like Foursquare and Gowalla and the attendant opportunities for marketers, but that's not where most location-specific brand interactions will take place. On tablets and browsers, geolocation is a potential factor in every browser and app-based interaction with consumers, not just on dedicated geolocation apps. Even on good old-fashioned desktops and laptops, location is increasingly important as search engines begin to put more juice behind local results, ad networks push location-based targeting, and HTML5 location-sniffing gains ground with each new browser release.
To take advantage, marketers need to think conceptually about geolocation rather than chasing after the app of the day. You need to start with big questions like, "What could I offer my prospects that would be different if I already knew their locations?" The answer to that question not only influences mobile strategy but also search engine optimization, paid search and display ads, and web development. Which reminds me...
The doomed website; content aggregation
The death of the website
OK, I admit, your website is not going to die, but it makes for a more provocative subhead than "the increasing de-centering of the website," which is actually what's taking place. The corporate website is losing its centrality as the means by which consumers interact with brands online, and it's not coming back.
The website will, for the foreseeable future, continue to be the primary means of transacting with consumers online, but that's only one small part of marketer-consumer interaction, way down at the bottom of the funnel. Further up the funnel, where consumers compare brands, read reviews, listen to friends, and talk to brands directly, you're far better off meeting up with consumers in the places they like to hang out, like Facebook, YouTube, and Twitter, as well as blogs, forums, communities, etc.
This requires a tectonic shift in the classic marketer mindset. Even marketers that have fully embraced the idea that their content needs to live in lots of different places still get twitchy at the notion that a promo can live solely on Facebook or Twitter without needing to herd everybody over to the corporate site. That's understandable; digital marketers live and die by the numbers, and site traffic is a number. Marketers won't truly make the leap until social analytics mature, but that's a topic for another day.
Content aggregation Faced with the constant deluge of digital content produced by consumers, competitors, and peers, the marketer's last tether to sanity is content aggregation, which allows us wrangle the content flood into a manageable, consumable stream. I am, as I write this, using a content aggregator to monitor content about content aggregation, proving that 1) every day, in every way, things are getting meta and meta, and 2) my own frayed tether to sanity has finally snapped.
Simple aggregators like Google Reader and Flipboard can work behind the scenes to mainline relevant content into our marketing veins, but consumers also suffer from content overload and need our help. (Or, at least, they're sometimes willing to accept our help.) Many marketers have embraced content curation as part of their content marketing strategy. Using handy curation tools like Scoop.It, they pluck relevant content out of the ether, slather on a coat of their own content varnish, and package it up for content-addled consumers. Mint.com's much-vaunted MintLife blog is a prime example, but every topic has content worth curating. Marketers who fret about how to sustain content production for their blogs should be first in line for this: The ability to pinpoint good content is often far more valuable than adding new content to the flood
*Pictures from engadget.com from the live blog coverage of the Ipad unveiling March 2, 2011. - AppleInsider Staff Apple on Wednesday took the wraps off of its second-generation tablet, officially dubbed "iPad 2," with a completely new, thinner design, a faster dual-core A5 processor, and two video cameras, shipping on March 11. The new iPad 2 is one-third thinner than the first-generation model, just 8.8mm thick, even thinner than the iPhone 4. At just 1.3 pounds, it is lighter than the previous 1.5 pound iPad. It will carry the same starting price of 9 for the entry-level 16GB Wi-Fi-only model. The device will begin shipping in just over a week, on Friday, March 11, in the US, while 26 more overseas countries will get the device on March 25. It also has rear and front facing cameras for recording video, taking photos, and FaceTime video chat. The new iPad also has a new A5 dual-core processor which offers up to 9 times faster graphics processing. Apple said the faster speeds of the new processor will not have any greater power consumption than the previous A4 processor. The new iPad 2 will be available in two colors -- black and white -- and will be available on both AT&T and Verizon 3G networks from day one. It also sports the same 10-hour battery life. A new accessory cable will also offer mirrored HDMI video out to HDTVs for 1080p high-definition output. The cable allows users to charge their iPad while using the video out feature. Another accessory announced ...
Apple iPad 2 – Smart Cover
The Smart Cover and iPad 2 were made for each other. Literally. Built-in magnets draw the Smart Cover to iPad for a perfect fit that not only protects, but also wakes up, stands up, and brightens up your iPad. That's not just smart. It's genius.
Video Rating: 0 / 5
iPad2 Apple New iPad 2: First Look This is my first look at the all new Apple "iPad 2" which starts at 9 and ships March 11th to the US and March 25th to 26 more countries. Like this video? Click below to tweet it out! Much Appreciated iOS 4.3: iOS 4 is the operating system for iPad (along with iPhone and iPod touch). It lets you browse, read, and see everything just by touching the screen. It includes all the powerful, innovative, and fun built-in apps you use every day, many times a day. And it's the platform on which more than 65000 other amazing apps have been created for iPad. It's highly secure, stable, and responsive, and it's made to work seamlessly with the iPad hardware. iOS 4 is the reason no other device has yet come close to iPad.
개발자, 기획자, 디자이너가 한팀이 되어서 아이폰 어플리케이션을 개발해 볼 수 있는 신개념 프로젝트 형 교육 프로그램 브랜디드앱스코드 캠프 3기를 모집합니다.
교육기간 3개월동안 내부 공모전 형태로 진행하며, 우승팀은 상금 300만원(재세공과금 제외)을 다시 받아갈 수 있는 신개념 형태의 교육 과정입니다. 어설픈 교육을 들으시겠습니까? 아니면 개발자, 기획자, 디자이너와의 인맥 네트워크, 실전 개발로 레퍼런스 도움, 그리고 실력 향상과 강사의 인맥까지 한번에 쌓을 수 있는 코드캠프에 도전해 보시겠습니까?
진행일정
▶ 교육기간 : 2011.02.12 ~ 2011. 04.30(12주간)
▶ 워크샵 : 2월 12일(토) 오후 2시 ~ 오후 6시
▶ 강의시간 : 매주 토요일 오전 10시 ~ 오후 1시(기본 3시간 강의 예정)
▶ 강의장소 : 2호선 시청역 부근, 4호선 서울역 부근 (대한상공회의소 건너편)
서울시 중구 봉래동 1가 48-3번지 연세봉래빌딩 4층(동양생명 강의실)
선발일정
모집인원 : 40명
개발과정: 20명
디자인과정: 10명
기획과정: 10명
※ 일반인, 학생 제한없이 누구나 지원 가능
I absolutely hate carrying around both my phone and my wallet in my pocket. What if I could just carry around my phone and my driver’s license? That would be awesome. If MobilePay USA takes off, my wish will come true.
The company, which was the TechCrunch Disrupt attendee pick to come out of the Startup Alley today seems fairly amazing. It’s an iPhone app (right now, but they will expand it to many mobile platforms) that replaces your credit cards and loyalty cards. You simply enter in your credit card data (but don’t worry, it isn’t stored on your device, it’s securely stored in the cloud) and you can pay for things with the click of a button rather than fumbling around for and carrying all your credit cards.
The app also has a location element which adds to the ease. When you load it up, it looks to see what stores are around you. From here, you can check-in to the venue and make a payment. (There is a venue deals component too.) You choose which card you want to use, enter in how much you want to pay, any tip (if applicable) and you’re done. The payment is transmitted and accepted without you having to do anything. Assuming the venue accepts MobilePay USA payments, they’ll see that you just paid for a product.
Here’s the best part: this doesn’t require merchants to install any new equipment. There is no need for NFC (near field communication) a mobile payment technology (which is non-existent in the U.S.). This all works behind the scenes with existing services. All the consumer needs to do is download the app and enter their cards.
Obviously, there has been no shortage of companies that try to turn your phone into your wallet over the years. But again, this one is interesting because it just works without any new hardware.
And yes, you can do mobile to mobile payments too. And it tracks customer loyalty on the fly with real transactions.
So what happens if you lose your phone? Well, first of all, there’s a password lock for the app. But you can also remove access to your cards from anywhere on the web (again, the numbers aren’t actually stored on the device itself).
MobilePay USA makes money by taking 1 percent of every transaction (which a vendor would pay for). The team notes, this is similar to the way American Express began. You offer a perk at a small premium.
Feedback and Q & A by expert judges Sean Parker, James Slavet, Greg Tseng, and Victoria Randsom (paraphrased):
VR: Are people willing to do this? Both customers and merchants?
A: There are a lot of incentives for users. The payment itself is the first trick pony, but there’s more. We’re just moving into beta — we hope to be fully ready by November. We’re signing up merchants now.
We’re also replacing loyalty cards. What if you don’t have the card? You don’t need it anymore.
GT: I think this is awesome. How are you going to make money?
A: We’re going to get paid per-sale. Every time a sale goes through, we get 1 percent. But there’s more — offers are possible.
SP: I think the technology is interesting. But the question is: will the consumer be able to get it?
JS: Tell us more about the tech team.
A: We have 10 people on the team. We raised about $100,000 to date — we’ve bootstrapped basically everything.
Apparel and accessories retailer H&M has debuted its first mobile application to encourage brand awareness and drive foot traffic to its store locations.
The iPhone application includes photos and videos featuring a number of items from the retailer’s catalogue, as well as a store locator. It can be downloaded for free in Apple’s App Store.
“With the application, H&M is acessable to our customers wherever they are," said Håcan Andersson, spokesman at H&M, Stockholm. “It´s a channel to communicate our business idea, fashion and quality at the best price, show our latest collections and offers, as well as our Style Guide and Fashion Video, to name only a few of the features that you can find in the application or on our website.
“We always want to surpirse our customers, and this is a way of [doing that]," he said "As in all other marketing, this is an invitation to visit one of our stores.”
Stockholm-based creative agency Mobiento and digital user interface studio ustwo, London, partnered to develop the application.
How it works
The application’s homepage includes featured promotions that users can slide through with their fingers.
Here is a screen grab of the homepage:
Consumers can view the various items available through the promotions by clicking through from the homepage.
Clicking through from promotional graphics brings users to a gallery of thumbnail-sized images of H&M items.
Once selected, each item’s enlarged image includes price information and the option to add it to a wish list on the application by click on a tab in the bottom-right corner of the screen.
The application’s store locator feature prompts users to enter in their location information and generates a list of nearby H&M locations.
Users can click on the listings to find business hours, address and a phone number with click to call functionality.
Additionally, consumers can click a tab at the bottom of the screen to generate Google Map directions outside the application.
The H&M application includes sharing functionality with Facebook and email integration.
Users can also unlock a hidden coupon by shaking the phone.
Here is a screen grab of the coupon:
Consumers can redeem the coupon by showing it at the register at any H&M location.
A navigation bar at the bottom of the screen lets users toggle between the homepage, the store locator, a news section that includes more photos, videos and news about H&M in-store promotions.
There is also a My H&M feature, where users can find items they have saved to their wish lists, offers they have received and application settings.
“What H&M has is now the minimum bar: store locations, product look-up, descriptions and reviews, and some way to link in social networks, whether Twitter or Facebook or something else.” said Neil Strother, Kirkland, WA-based mobile practice director at ABI Research. “Basically, turn it into an interactive catalogue – but more than just a catalogue.
“There should be an engagement utility that makes the shopping experience unique to your brand and carries through its main themes, while also being innovative and creative,” he said. “Convenience, utility, entertainment and social interactions [are key].
“I think, going forward, its important that retailers have as many of those tricks in the bag as they can so they don’t lose touch with their audience.”
Mr. Strother is not affiliated with H&M, and agreed to comment as a third-party source.
Mobile App(arel)
Apparel and accessories retailers have been developing applications en masse.
For example, online retailer Gilt Groupe recently released a commerce-enabled Android application (see story).
Although this is H&M's first application, it is no stranger to mobile.
The retailer recently delivered 10.6 million branded impressions and drove foot traffic to its locations through a promotional campaign in the location-based MyTown mobile social game (see story).
“I don’t think an application is necessary, but to stay in touch with a mainly young audience, it’s a smart move to have a mobile application,” Mr. Strother said. “It’s not yet required, but its becoming an expectation, and retailers want to go with the expectations of the audience.
“Down the road, an app or a great HTML5 site will be expected,” he said.
Unlike some other mobile retail applications, H&M’s is not commerce-enabled.
The retailer’s decision not to include the option of purchasing clothing directly from the application is not necessarily a strategic mistake, although it could represent a missed opportunity.
“It would be a mistake if they left money on the table and didn’t convert people on the phone,” Mr. Strother said. “Obviously, you want to drive in-store traffic, but if someone wants to buy and aren’t in-store, you want to have a mechanism where they could purchase jeans or a jacket on the phone.
“It’s a missed opportunity if you don’t,” he said. “Maybe H&M didn’t have the back-end – that’s not a trivial matter.
“I would suspect if they like what they see, that’s maybe a feature they would add later.”
Final Take Peter Finocchiaro, editorial assistant at Mobile Marketer, New York
Editorial Assistant Peter Finocchiaro covers video, music, search and ad networks. Reach him at peter@napean.com.
iOS 4.3: iOS 4 is the operating system for iPad (along with iPhone and iPod touch). It lets you browse, read, and see everything just by touching the screen. It includes all the powerful, innovative, and fun built-in apps you use every day, many times a day. And it's the platform on which more than 65000 other amazing apps have been created for iPad. It's highly secure, stable, and responsive, and it's made to work seamlessly with the iPad hardware. iOS 4 is the reason no other device has yet come close to iPad.
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I absolutely hate carrying around both my phone and my wallet in my pocket. What if I could just carry around my phone and my driver’s license? That would be awesome. If 
